Why You Need to Choose Your Words Carefully Part 3

As I’ve been discussing, search engines use keywords that they ‘find’ in the text that we write when we title, describe and tag our item listings. They can only find those keywords if we include them in our text. I hope you’ve taken some time to do some keyword research for some of your items and that you’re ready to do some writing. The most important thing to remember about creating SEO friendly text, besides including appropriate keyword phrases, is to organically weave those keyword phrases into your titles and descriptions. When you’re writing your text, there are two ‘audiences’ that you’re writing for: search engines and humans. Guess what? Search engines expect to ‘read’ text that humans will understand! Keep these basic points in mind as you sit down to create the text for items you’re ready to list:

Write grammatically correct sentences.Spell correctly.Include the ‘best’ keyword phrase in your item’s title and in the first sentence of your description.Repeat your ‘best’ keyword phrase once or twice in the description if possible but don’t force it.Use one or two additional keyword phrases in your description if possible but again, don’t force it. What you write needs to flow naturally and make sense to your human readers.Include as tags the same keyword phrases that you used in your title and descriptions.If English isn’t your primary language, find a friend whose primary language is English to proofread your text.Google doesn’t like duplicate content. If you have the same items listed on other sites, you need to edit your titles and descriptions so that they aren’t identical. You can and should use the same keyword phrases but you should alter your sentence structure so that your descriptions vary.

Choose your words carefully and remember that you’re writing for both search engines and humans and they both have the same expectations!

Best wishes for much success on Zibbet!

Why You Need to Choose Your Words Carefully Part 1 | Why You Need to Choose Your Words Carefully Part 2 | Why You Need to Choose Your Words Carefully Part 3
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.

Tags: Descriptions, Item Descriptions, Keywords, Search Engine Optimization, SEO, Success on Zibbet, tags, Title, Why You Need to Choose Your Words Carefully Part 3

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