Everything Zibbet Only: 15. New Sneak Peek: Item Details Page!

It's time for another sneak peek! We're excited to reveal this one to you all as it's one of the most important pages on the site - the item details page.

This is the page that shoppers will arrive at to learn more about your item when they're shopping at Zibbet, OR they may just end up on this page randomly when they find it through Google and other search engines or a link their friend shared with them etc. That's why we're excited about the many improvements this page has over the current design.

Improvements:

Design consistency. Because we are now allowing Basics to upload a 120x880 banner (Premiums will still be able to upload our larger sizes) it provides better design consistency for shoppers as they go from shop to shop and find that the add to cart button etc is in the same spot each time. A subtle change, but an important one in terms of site usability.Larger image of your itemLarger 'Add To Cart' buttonWhen 'Add To Cart' button is clicked it keeps the seller on your item page, allowing them to select to "keep shopping" or "checkout", rather than taking them straight to the checkout page and giving them the option to keep shopping (see below).Seller Info is prominent and clear, with 3 more of your items being displayed to your shopper to show them what else you have on offer. They can easily scroll through these items whilst staying on your item page.
This page has a lot of information that needs to be given to the seller, therefore we've cleaned this up using 'tabs' so that the buyer can toggle through the 'description', 'shipping and payment' information and your shop 'policies'. At the bottom of each of those is a clear "Contact This Seller" option."Shoppers who liked this item also like..." is a way to match up similar items and what others have 'liked' to keep the shopper exploring Zibbet longer. We realize you want to keep shoppers in your shop, so we'll be allowing Premium sellers to only show items from their own shop in this section.

As you can see there's lots of improvements! Check out the design...

[click image to see larger/clearer. You may need to click on it again to zoom in on it properly]

Shoppers won't leave the page when they add the item to their cart...

We have also made a couple of other improvements to the main navigation:

1. When you are logged in as a seller the top was filled with options for My Zibbet, My Shop and Logout (see below).

We've put this into a drop down now (inspired by Google) which helps to de-clutter this section (see below).

2. We've improved search usability. Currently we have the word 'Search' in front of our drop down where the shopper can choose which section of the site they want to search in. Remove the word 'Search', like we've had to due to space issues and it suddenly isn't as clear for a new user. Therefore we've changed it from this: