Today, please welcome guest contributor Jordan Newhouse. Jordan is the owner of HeavenlyPrincess on Zibbet where she offers her handmade garments and other items for your shopping pleasure. Jordan has been sewing since she was six years old. She began designing originals at the age of 15. Jordan is active in Zibbet’s Community Hub and she writes her own blog. Jordan also is a costume designer for a publishing company where she designs and creates the beautiful gowns worn by the heroines on novel covers!
Online shoppers are unable to “explore” an item like they can in a brick and mortar store, so your photos and description must tell the story they would have otherwise discovered for themselves. In this article, you’ll learn some tips on how to write a great description.
In order to be thorough, write as if your prospective buyer were blind, with their computer reading to them. Be sure to include size, measurements, colors, and textures.
The listings featured in this article are stellar in this regard. To test them out, I had my sister read me the description. Without seeing the photos, I made a sketch of the item. Then I compared my sketch to the photos. These listings passed the test!
That’s not all you can do. If you also include a suggested use or “call to action”, browsers will be more likely to turn into buyers. For example, if someone is shopping for a niece who has an American girl doll, what’s going to make her buy this hand crafted doll bunk bed by Keatingwoodcraft instead of a plastic one? Maybe she’d be won over if she read, “This gift will be a cherished heirloom to be handed down from generation to generation.” Who would want to give someone plastic from China when they could give a future heirloom?
This is especially important for unique items. If I don’t know what it is, or how to use it, I’m certainly not going to buy it! Do you know how to use silk cocoons? Check out the listing by BrushCreekWoolWorks, and you’ll learn the basics!
Here are some questions you should consider about each item as you write your description:
What color(s) is it?
What does it feel like?
What shape is it?
What size is it?
What is the quantity for sale?
How is it used?
Who might buy it or like it as a gift?
For more tips on writing descriptions, be sure to check out these Success on Zibbet articles:
The Art of Writing Descriptions that SELL!
SEO 103: Item Titles and Descriptions
Best wishes for much success on Zibbet!
White Patchwork Flowergirl Dress by Heavenlyprincess on Zibbet.
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.
Tags: Success on Zibbet, Writing Engaging Product Descriptions
