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Monday, September 26, 2011

Post Sale Follow-Up

It’s been my practice to send a message to each buyer as soon as I can after receiving notification of a sale. I thank my customer for making the purchase and provide an estimated shipping date. After that, I hope that the person will take the few minutes required to return to Zibbet and leave me their feedback. But what else can I do to help establish a positive relationship with buyers that encourages them to leave feedback and return for future purchases? One suggestion is to send customers a message around the expected delivery date for their purchases. Here are some ideas for things to include in these post sale follow-up messages…

Ask for confirmation that the product was received and that it made the trip safely without damage.

Ask if the product met the buyer’s expectations.

Ask if your customer was happy with the service that you provided.

Explain why it’s important for sellers to receive feedback from their customers and ask them to leave you feedback using Zibbet’s feedback system. Here’s a simple explanation of how to leave feedback that you can copy and paste into your messages: To leave feedback, log in to your Zibbet account. Click the Purchases link. You’ll see a list of items that you’ve purchased. On the right side of the window, select ‘Leave Feedback’ from the ‘Take action’ drop down menu. Click your choice and add a comment. Click the Submit button.

To encourage repeat purchases, provide a coupon code that can be used for a discount on a future purchase. Let your customers know that they can share the coupon code with their family and friends.

Customers who are happy with the products they purchase and the service they receive are more likely to tell others about their positive experience and to return to make additional purchases in the future.

Best wishes for much success on Zibbet!

Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.

Tags: Coupon Code, Customer Service, Feedback, Post Sale Follow-Up, Repeat Customer, Success on Zibbet


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