Now that 2013 is here, it’s time to roll up our sleeves and do some shop cleaning and sprucing up for the new year! Here are some areas for you to consider as you prepare your shop for 2013…
Shop Banner Perhaps you’ve been ‘getting by’ with a banner for your shop that you’re less than thrilled with. Or maybe you’ve not committed to a banner yet. Shop banners and seller avatars are two very important components of establishing a recognizable ‘brand’ for your shop and merchandise. For very little money, you can have a banner custom made for your shop by one of Zibbet’s wonderful graphic artists. Search for ‘Zibbet banner‘ or ‘shop banner‘ to find products that will lead you to those graphic artists.
Inventory Evaluation If you have items in your shop that have been sitting there for months or even years, it may be time to replace them with some new things. If you have a Basic shop, try unlisting some items and listing some new ones. I highly recommend that you take advantage of all 50 free listings. The more items shoppers have to consider, the more likely they’ll find something they can’t live without!
Rearrange Premium sellers have the ability to rearrange the order in which their items appear in their shops. If you’ve not rearranged in a while, now is a great time to do that. Even if you don’t want to unlist items as described above, it may be helpful to move older items so that shoppers immediately see newer items when they first arrive in your shop. I recommend rearranging your items every couple of weeks. Google likes to see that your shop is active and that changes are occurring there. Rearranging your items is one way to do that.
List As mentioned above, Google likes to see changes. Listing new items is a super way to add positive change to your shop. Basic shops should list 50 items. Premium shops should strive for no less than 200 items. While you may not be able to do this all at once, gradually adding a few new items is a great way to keep your shop current and build your active inventory.
Remove Some ‘Stuff’ While you may be enamored by the ability to add widgets to your Premium shop, it’s easy to ‘over do’ it! Consider removing widgets that don’t serve a business function in your shop. Zibbet allows links from your Zibbet shop to your shops on other selling venues. I urge you to carefully evaluate the wisdom of doing this–just because you ‘can’, doesn’t necessarily mean that you ’should’! This practice makes sense in the business plans of some sellers but not for others. Only you can decide if linking to your shops on other selling venues is a wise business decision.
Best wishes for much success on Zibbet in 2013!
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.
Tags: banner, Inventory, Links, Rearrange Your Shop, Shop Banner, Spruce Up Time, Success on Zibbet, Widget
