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Monday, August 19, 2013

Make Sure Your Internet Marketing Doesn’t Die of Neglect

While researching online marketing for small businesses, I encountered one ‘tip’ that was speaking directly to me and perhaps to you as well: Make sure your Internet marketing doesn’t die of neglect.

Most of us live very busy lives. Our days are filled with activities that revolve around our families and jobs, maintaining our health and homes, volunteering and traveling–the list is endless! And for most of us, the things on our ‘to do’ list we consider to be non-negotiable. In the midst of our ‘busy-ness’ there’s also our Zibbet shop that needs our attention. I have to confess that for the last few months, my Zibbet shops have fallen victims to my lack of attention to them. I’ve been busy with a full time job and several part time jobs. I’ve had extra family responsibilities that have drained my time and energy. My internet marketing was all but dead from neglect!

My first step to reviving the life of my shops has been the promotion of huge Christmas in July sales in several of my shops. I’ve made the effort to promote my sales on Facebook, Twitter and Zibbet’s Community Hub. While views aren’t everything, they are something and as a result of my simple promotion efforts traffic to my shops has dramatically increased. While dramatic a increase in sales is the ultimate desired outcome, getting potential buyers into my shops is the first step. Here are a few basic things we all can do to keep traffic flowing into our shops and into Zibbet overall…

Set aside a specific time, each day if possible, or each week at a minimum, to focus on your shop.Promote using social media. Facebook, Twitter, Zibbet’s Community Hub, Pinterest, and YouTube are excellent places to start. Select one or two to begin with and expand as you can.Include a link back to an item in your shop or your shop’s front page in every post.List something new on a regular basis. Search engines such as Google’s, love new content.Rearrange your shop every couple of weeks.Participate in Z Box.

Please share strategies that have proven successful for promoting your shop by increasing traffic and sales.

Best wishes for much success on Zibbet!

Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Papa Spivey’s Trunk, A Stitch and a Prayer and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.

Tags: Facebook, Google, Link, Make Sure Your Internet Marketing Doesn't Die of Neglect, Pinterest, Promotion, Rearrange, social media, Success on Zibbet, Twitter, YouTube, Z Box, Zibbet's Community Hub


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